A Calumet County manufacturer celebrates a major milestone. The Ariens Company rolled its 3,000,000th Sno-Thro off the line Thursday.
The continued success of the manufacturer during tough economic times is something to celebrate, as well.
The three-millionth Ariens Sno-Thro wasn’t the company’s signature orange. Instead, it was platinum in color to signify its importance.
It took 52 years to reach this point — a testament to the minds and hands that build the machines.
“You put pride and skill and dedication into your work, and that’s why, that’s why you’ve sold three million snow throwers and why you’re going to continue to sell even more at a faster pace,” Governor Scott Walker said.
During below-average snowfalls and downturns in the economy, Ariens officials say the company is always looking to the future to survive.
Dan Ariens, president and CEO, said, “When you get to the Ariens Company and what we’re doing to rebound from the recession, it’s been about innovating with new products. At a time when maybe you’re pulling your shirt tails in, we were investing in product and production technique and technology and trying to use the down cycle to try and get more innovative inside our company as well as for our customers.”
While Ariens credits innovative thinking for helping with the company’s longevity, company officials say its employees add to its success.
“We’re very proud of the people that work here at Ariens Company. We’re in a small community, we’re non-union, we think as one. I really that makes us work better together, and when times are tough we all ask each other what are we going to do to improve in this tough time?”
Ariens, which already employs about a thousand people in Brillion, is looking to hire about a hundred more people in the near future.
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